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Post by account_disabled on Mar 15, 2024 23:01:25 GMT -5
On the other hand, if you have attracted them artificially by publishing off-topic content or basing your strategy solely on less qualitative advertising, you risk losing them quite quickly and displaying a very low conversion rate. Data in the GDPR era Since the entry into force of the General Data Protection Regulation GDPR, any organization that collects and processes personal information must obtain the consent of its prospects. A simple form is not enough: you must inform Internet users of the purpose of the use of their data, ask them to check a dedicated box, and BTB Directory finally be able to prove that this consent was given freely and in an informed manner. Gone are the days of the famous pre-checked box! Step #: Sell The third stage of the Inbound marketing funnel is certainly the most complex, and potentially the longest. It consists of supporting prospects through the tunnel without losing contact, via regular sending of emails, content suggestions and various offers, until their conversion into customers. inbound-marketing-sell This phase is similar to how chickens incubate their eggs until they hatch, which is why we talk about “lead nurturing”. The difficulty is to adapt your Inbound marketing strategy to the purchasing journey that corresponds to your field of activity.
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